Emilie Eychenne is a lifestyle and brand photographer whose work blends emotion, nature, and storytelling. She has been using Neurapix for many years and became a brand ambassador in 2024. In this interview, Emilie shares how she expanded from private clients into brand work, how she refined her workflow to save time, and why optimisation is key to both creative freedom and business growth.

Photo: Emilie Eychenne

What kind of photography do you do and how did you get to where you are today?

I am often asked what my specialty is, and it is always a tricky question. I photograph weddings, families, and brand imagery for professionals in fashion, food, craftsmanship, and wellness. Over the years, my work has naturally expanded.

There is a common thread in everything I do: a deep connection to nature and a desire to portray emotions as honestly as possible. When I started, I worked only with private clients. I was afraid that working with brands would take away the magic I love. But over time, many of my clients encouraged me to create visuals for their businesses. That is when I realized I could bring the same sensitivity and poetry into B2B work without losing authenticity.

Photo: Emilie Eychenne

How have you optimized your workflow in recent years?

Optimizing my workflow has taken many forms over the years, and it is something I am very passionate about. I break down every step of the process and constantly look for ways to save time while improving quality. I created detailed client guides, email templates, and structured processes.

Culling also became a major focus because I tend to shoot a lot. One of the biggest changes in my workflow was discovering Neurapix. I spent years developing a preset that reflected my style, but applying it and refining every image was extremely time-consuming. With Neurapix, my preset is applied and refined automatically based on my editing habits. I still review everything and make adjustments, but the time saved is incredible. It also allows me to go deeper into details and improve the final result.

Photo: Emilie Eychenne

What general tips do you have for other photographers?

Workflow optimisation is essential. It solves many common challenges like lack of time, low income, or not enough inquiries. Time is the most valuable resource we have. When you free up time, you can invest it into your life, your creativity, or your business growth. Even when photographers struggle with inquiries, it often comes back to workflow. More time means more opportunity to improve visibility and attract the right clients.

For me, every minute saved should also improve the client experience. Workflow optimisation is not just about speed. It is about delivering higher quality with more ease and more joy.

Photo: Emilie Eychenne