Manifesto – Why We Build Neurapix

The manifesto

You got into photography to make people feel something

Not to spend Tuesday night at 11 p.m. dragging sliders on your clients' gallery.

So we built a machine that learns how you edit

Not a generic filter everyone else is using. It handles 90% of the repetitive work in your own style, so you get back to the 10% that actually needed a human!

Fast doesn't have to mean soulless

We built Neurapix so you could shoot more, sleep more and edit less. Not so a computer could replace you. The machine does the boring part. The part that makes your work yours is still entirely up to you.

What we believe

Here is what we stand for

01

Your style is yours.

Most tools ask for thousands of edited photos before they're of any use to you. Ours starts learning from 20. Give it 500 and it knows you perfectly. Either way it's your eye, automated. Not ours! And definitely not the same look every photographer ends up with.

02 We didn't build you another app to juggle.

Neurapix lives inside Lightroom Classic, the program you already use every day. No back and forth, no second dashboard, no week lost to learning new software during your busiest season. If you can use Lightroom, you already know how to use this.

02

03 Online when you want it. Local processing when you need it.

Some days you’ve got fast Wi-Fi and want our servers to do the heavy lifting. Other days, you simply don’t want client photos leaving your laptop. Neurapix gives you both options: high-speed cloud processing or local editing directly on your machine. With local editing, your files stay on your device — all it needs is a quick online check to verify your license before you start.

04 Photographers should get paid, not scraped.

Every SmartPreset in our Store was created by a working photographer so they keep 100% of every sale. We built the shop to support the community that makes this job worth showing up for, not to profit from it.

05 Your clients' photos are not training data.

We're an European company. We are bounded by strong GDPR standards, because no one should ever have to wonder if we quietly kept their photos to improve our model. Your images get processed, then deleted. That's the deal.

06 We build for everyone behind the camera - and everyone in front of it.

Two brides. Two grooms. A family that doesn't look like a stock photo. A quinceañera, a shomer shabbat wedding, a concert, a brand catalog, a courthouse elopement, a headshot day for a team from six different countries. If you're the one behind the camera for someone's real life, we want your job easier. Full stop.